Last Updated: November 17th, 2016 by Dan Astriden

The benefits of using A / B split testing on your website

You can increase website conversion rates in a short period of time by implementing A / B split testing. This involves changing elements on a web page such as headlines, layout, call to action, images, colors to determine which combination produces the most conversions. A / B split testing is a wonderful marketing technique and software / web platforms are available to automate the process and provide detailed analytics.

If you need assistance implementing this on your website, contact the author.

About the Author

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Dan Astriden Web Developer

Hello. I'm a senior web developer located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years and have a strong background in web development, digital marketing and search engine optimization. Contact me for a free consultation and see how I can improve your business.