Last Updated: November 17th, 2016 by Dan Astriden
You can increase website conversion rates in a short period of time by implementing A / B split testing. This involves changing elements on a web page such as headlines, layout, call to action, images, colors to determine which combination produces the most conversions. A / B split testing is a wonderful marketing technique and software / web platforms are available to automate the process and provide detailed analytics.
If you need assistance implementing this on your website, contact the author.