Digital Marketing

Every business needs customers to succeed.

Are you missing opportunity with your current digital marketing strategies?

digital marketing team

A digital marketing agency is a business that uses an array or marketing techniques to promote products and services and generate traffic. The company is also responsible for converting the traffic into leads and retaining customers. The primary objective is to promote a brand, create interest, buzz, demand and drive more sales.

Web marketing companies use many different methods including: search engine optimization (SEO), content marketing, influencer marketing, social media marketing, display advertising, pay per click (PPC) advertising and email campaigns.

The Astriden Advantage

We begin by learning about your brand and determining your objectives. We take a holistic approach and building a brand properly makes search engine optimization, lead generation and social media marketing easier and less costly. We use a variety of methods to build awareness and generate leads and custom tailor your marketing plan to meet your budget and goals. We don’t simply build the brand but work with business to create a better functioning online business. For example, we use website recording software to determine how users interact with your website in order to improve conversion rate optimization. Our holistic approach to website management improves the online business and makes a stronger company on the web.

The strategy we take to develop a brand.

  • Learn about the customer and their desires.
  • Develop the brand and create a story.
  • Get the content and message right.
  • Test and optimize conversions.
  • Get the message out to the world.
  • Analyze the results and refine.
  • Listen to the customer and adapt.
  • Keep productive and keep the customers happy.

 

Is remarketing, influencer marketing or data driven advertising right for your business? Find out which digital channels such as email marketing can boost your marketing strategy and which local channels are appropriate for your market. Contact Astriden marketing consultant now and see how we can boost traffic to your website and convert the traffic into customers! Our office is in Santa Cruz but we regularly do screen share meetings with clients throughout the United States.

 

Social Media Marketing – The term ‘Digital Marketing’ has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.1

Sources:
1. “4 Important Digital Marketing Channels You Should Know About”. Digital Doughnut. Retrieved 17 October 2015.

 

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Website Marketing

Your website is a powerful marketing tool for your business and plays a critical role in your business' success. We are an experienced web development company delivering solutions that are unique and tailored to suit your specific marketing goals.

FREE Website Evaluation!

Ever wonder where your company stands on the web? We offer a free evaluation to determine your strengths / weaknesses and provide suggestions on how to improve. Contact us today for a free website evaluation.

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