Your business needs to be at the top of the search engines to succeed.
If your efforts have failed. Why? What’s next?
In 2016, big changes have taken place with the leading search engine and sidebar ads have been removed. There are now 4 ads being displayed before any organic results and in many cases the map pack is displayed directly below the paid ads. There is now a paid ad being displayed in the map pack so that means 5 ads before any organic listings. In addition, organic search engine ranks have been very volatile this year due to a significant change in the algorithms. The map pack algorithms are also changing and it is now more difficult for a business to rank well without ongoing effort. These search engine changes are so significant it is imperative for many small businesses to get involved with pay per click advertising.
The ranking order in which your ad is displayed in the search engines is determined by algorithms and first place listings is not determined by the maximum bid. Astriden understands the algorithms and we take a holistic approach to not only maximizing visibility of the ads but also work with the client to maximize CRO (conversion rate optimization). When PPC campaigns are properly optimized, the cost per click is decreased and the ad placement rankings are higher on the page. This means you are getting more traffic than the PPC competition and are paying less per click. This is why it’s critical to get a professional that can not only get you visibility but can also vastly increase your ROI and get you more business. Contact me to get started.
Your website is a powerful marketing tool for your business and plays a critical role in your business' success. We are an experienced web development company delivering solutions that are unique and tailored to suit your specific marketing goals.
Ever wonder where your company stands on the web? We offer a free evaluation to determine your strengths / weaknesses and provide suggestions on how to improve. Contact us today for a free website evaluation.