PPC Management Company

Talk with ppc expert in Santa Cruz

Pay Per Click advertising is the fastest way to get traffic to your brand.

We utilize PPC traffic to get your business leads!

In 2016, the leading search engine removed ads from the sidebar and placed around 4 ads above the organic search listings. In many cases the map pack is displayed directly below the paid ads. There is now a paid ad being displayed in the map pack so that means 5 ads before any organic listings. In addition, organic search engine ranks have been very volatile this year due to a significant change in the algorithms. The map pack algorithms are also changing and it is now more difficult for a business to rank well without ongoing effort. These search engine changes are so significant it is imperative for many small businesses to work with a pay per click professional.

The Astriden Advantage

The ranking order in which your ad is displayed in the search engines is determined by algorithms and first place listings is not determined by the maximum bid. Astriden understands the algorithms and we take a holistic approach to not only maximizing visibility of the ads but also work with the client to maximize CRO (conversion rate optimization). Quality score and ad rank are the major concerns when working with a campaign and thus the need to work with a specialist. Just like organic rankings, if you have a low quality score you will lose visibility which will eventually drive you off the platform. When PPC campaigns are properly optimized, the cost per click is decreased and the ad placement rankings are higher on the page. This means you are getting more traffic than the PPC competition and are paying less per click. This is why it’s critical to get a professional that can not only get you visibility but can also vastly increase your ROI and get you more business. Contact me to get started.

Different Types of Pay Per Click

PPC traffic comes in many forms and is not limited to the ads you see above the organic search results. Video advertising is currently very cheap and very effective for many industries. Display advertising allows you to place ads and branding on other websites around the web so you can get eyes on your brand in very targeted websites. Remarketing is absolutely essential to any business. Remarketing is serving ads to people that have already visited your website. There is a huge SEO secret about using remarketing so contact us if you want to know more.

Typical Services

  • PPC Campaign Management
  • Landing Page Optimization
  • Conversion Rate Optimization
  • ROI & Analytics
  • Keyword Research

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