Organic search traffic is the highest converting traffic source on the web.
Is your business missing sales without a properly optimized website?
We are an experienced search engine optimization (SEO) and search engine marketing (SEM) agency that can drive organic search engine traffic to you website, videos or blog. Our team will guide you through the process of creating a SEO campaign that will be within budget and bring leads to your business. Search rankings are essential in driving quality traffic to your website and proper online marketing is required to convert the leads into sales. We offer a professional service that combines risk mitigation, digital marketing and search engine strategies to improve overall business success.
Search engine algorithms are constantly changing and search engine optimization continues to become more complex on a daily basis and I devote much of my time keeping up with trends, doing experiments, collaborating with colleagues and following industry experts.
It’s critical for an online business to connect with the right professional or team that can lead the business in the right direction and steer them away from costly website mistakes. Where you rank in search results depends upon numerous factors and the top ranked websites need to have the perfect balance of proper on page signals, off page signals, backlinks, anchor text ratios, traffic, engagement, brand searches, reviews and positive mentions of the brand around the web.
The web has evolved into the semantic web where branding is essential and theming is important to establish relevancy which is essential for machine learning. The status of your web properties and how you are perceived on the web play a huge role in where you will rank in the search engines. Once you settle into an organic position, engagement from users will determine if you will rise or fall.
I’ve explained to clients in depth how search engine ranking are determined and watch their eyebrows raise watch steam come out of their ears. I then make them at ease and explain that you simply need to do better than your competition in order to rank and get search engine traffic. I also caution that traffic is irrelevant if the traffic doesn’t convert so proper marketing and analytics tracking is essential before you even start a SEO campaign.
The days of doing simple on page changes and adding backlinks to obtain rankings are dead. The emphasis has shifted to really making a brand and a website better and implementing the web into everyday business procedures. Conversion rate optimization, pay per click advertising, social media, analytics monitoring, website recording software, and actively engaging with web users is important for your success. Simply put; you need a holistic approach to website management to achieve rankings in a competitive environment.
Your website is a powerful marketing tool for your business and plays a critical role in your business' success. We are an experienced web development company delivering solutions that are unique and tailored to suit your specific marketing goals.
Ever wonder where your company stands on the web? We offer a free evaluation to determine your strengths / weaknesses and provide suggestions on how to improve. Contact us today for a free website evaluation.