Last Updated: May 23rd, 2018 by Dan Astriden

The benefits of using A / B split testing on your website

Example of A/B split test

Online marketing agencies utilize A/B split testing in order to leverage the best content that will convert users into a micro conversion or to complete a specific task on a website. You can increase website conversion rates in a short period of time by implementing A B split testing. This involves changing elements on a web page such as headlines, layout, call to action, images, colors to determine which combination produces the most conversions. A/B split testing is a wonderful marketing technique and software / web platforms are available to automate the process and provide detailed analytics.

What is A/B split testing?

In marketing and web analytics, A/B testing (bucket tests or split-run testing) is a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.1


1. Source:
Encyclopedia of Machine Learning and Data Mining


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Dan Astriden Web Developer

Hello. I'm a senior web developer located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years. Contact me for a free web analysis and see how I can improve your business.


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