Last Updated: April 16th, 2022.

The benefits of using A/B split testing on your website

Example of A/B split test

Online marketing agencies utilize A/B split testing in order to leverage the best content that will convert users into a micro conversion or to complete a specific task on a website. You can increase website conversion rates in a short period of time by implementing A/B split testing. This involves changing elements on a web page such as headlines, layout, call to action, images, colors to determine which combination produces the most conversions. A/B split testing is a wonderful marketing technique and software / web platforms are available to automate the process and provide detailed analytics.

What is A/B split testing?

In marketing and web analytics, A/B testing (bucket tests or split-run testing) is a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics.1

1. Source:
Encyclopedia of Machine Learning and Data Mining

How to run tests to improve conversion rate results on landing pages?

The one downside of A/B split testing is you need a significant sample size to get statistical significance. There are testing tools that help with split testing but your landing pages make take a very long time in order to gather enough of data. To get test results you need a proper sample size on your landing page. You can use a simple tool such as a WordPress plugin to run your experiments.

Multivariate testing vs A/B split testing

Multivariate testing is a technique for testing a hypothesis and multiple variables are modified. The purpose of multivariate testing is to find out what combinations of the variations perform the best.You can use a testing tool to run these experiments on your landing page. In the future I’ll add some testing examples from real web pages and mention the testing tool used. It’s good to experiment and do hypothesis testing with your digital marketing campaigns, social media and email campaigns.

How we use a/b split testing to increase conversion rates with our testing tools

A/B split tests are just part of a marketing strategy. Contact our Santa Cruz digital marketing agency to learn how conversion rate optimization and visitor recording software can be used along with A/B testing. Many websites have technical problems and legal issues that limit sales. Contact us to learn more.

Author Bio

Avatar for Dan Astriden

Dan Astriden Web Developer | Author Bio

Hello. I'm a senior web manager located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years. Contact me for a free website audit online and see how I can improve your business.

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