Last Updated: May 23rd, 2018 by Dan Astriden
Online marketing agencies utilize A/B split testing in order to leverage the best content that will convert users into a micro conversion or to complete a specific task on a website. You can increase website conversion rates in a short period of time by implementing A B split testing. This involves changing elements on a web page such as headlines, layout, call to action, images, colors to determine which combination produces the most conversions. A/B split testing is a wonderful marketing technique and software / web platforms are available to automate the process and provide detailed analytics.
In marketing and web analytics, A/B testing (bucket tests or split-run testing) is a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.1