PPC Management Company

Talk with a Google Adwords expert in Santa Cruz

Pay Per Click advertising is the fastest way to get traffic to your brand.

We utilize PPC traffic to get your business leads!

In 2016, the leading search engine removed ads from the sidebar and placed around 4 ads above the organic search listings. In many cases the map pack is displayed directly below the paid ads. There is now a paid ad being displayed in the map pack so that means 5 ads before any organic listings. In addition, organic search engine ranks have been very volatile this year due to a significant change in the algorithms. The map pack algorithms are also changing and it is now more difficult for a business to rank well without ongoing effort. These search engine changes are so significant it is imperative for many small businesses to work with a pay per click professional.

The Astriden Advantage

The ranking order in which your ad is displayed in the search engines is determined by algorithms and first place listings is not determined by the maximum bid. Astriden understands the algorithms and we take a holistic approach to not only maximizing visibility of the ads but also work with the client to maximize conversions. Quality score and ad rank are the major concerns when working with a campaign and thus the need to work with a specialist. Just like organic rankings, if you have a low quality score you will lose visibility which will eventually drive you off the platform. When PPC advertising campaigns are properly optimized, the cost per click is decreased and the ad placement rankings are higher on search engine results pages. This means you are getting more traffic than the paid search competition and are paying less per click. This is why it’s critical to get a professional that can not only get you visibility but can also vastly increase your ROI and get you more business. Contact me to get started with search marketing.

Different Types of Pay Per Click

PPC traffic comes in many forms and is not limited to the ads you see above the organic search results. Video advertising is currently very cheap and very effective for many industries. Display advertising allows you to place ads and branding on other websites around the web so you can get eyes on your brand in very targeted websites. Remarketing is absolutely essential to any business. Remarketing is serving ads to people that have already visited your website.

Typical Services

  • PPC Campaign Management
  • Landing Page Design & Optimization
  • ROI & Analytics
  • Keyword Research

Website Marketing

Your website is a powerful marketing tool for your business and plays a critical role in your business' success. We are an experienced web development company delivering solutions that are unique and tailored to suit your specific marketing goals.

Top Service

Request your copy of my professional SEO audit service. Find out specific issues holding back the rankings of your website. Most customers come to me after a loss in traffic and want me to diagnose the issue and provide a roadmap.

FREE Website Evaluation!

Ever wonder where your company stands on the web? We offer a free evaluation to determine your strengths / weaknesses and provide suggestions on how to improve. Contact us today for a free website audit.