Santa Cruz SEO

Organic search traffic is the highest converting traffic source on the web.

Is your business missing sales without a properly optimized website?

Search Engine Optimization Company

We are an experienced Santa Cruz SEO (search engine optimization) and SEM (search engine marketing) agency that can drive organic search engine traffic to your website, video or blog.

Search Engine Optimization Companies For Small Business

Our consulting team will guide you through the process of creating a search optimization campaign that will be within budget and bring leads to your business. Search rankings are essential in driving quality traffic to your website and proper online is required to convert the leads into sales. We offer a professional service that combines risk mitigation, digital marketing and search engine strategies to improve overall business success.

Search Engine Optimization Definition

According to MOZ “Search engine optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

Search Engine Optimization Techniques

Search engine algorithms are constantly changing and search engine optimization continues to become more complex on a daily basis and I devote much of my time keeping up with trends, doing experiments, reading blogs, collaborating with colleagues and following industry experts.

It’s critical for an online business to connect with the right professional or team that can lead the business in the right direction and steer them away from costly website mistakes. Where you rank in search results depends upon numerous factors and the top ranked websites need to have the perfect balance of proper on page signals, off page signals, backlinks, anchor text ratios, traffic, engagement, brand searches, reviews and positive mentions of the brand around the web.

How To Do Search Engine Optimization

I’ve explained to clients in depth how search engine ranking are determined and watch their eyebrows raise watch steam come out of their ears. I then make them at ease and explain that you simply need to do better than your competition in order to rank and get search engine traffic. I also caution that traffic is irrelevant if the traffic doesn’t convert so proper marketing and analytics tracking is essential before you even start an optimization campaign.

What Is Search Optimization and How It Works

The web has evolved into the semantic web where branding is essential and theming is important to establish relevancy which is essential for machine learning. The status of your web properties and how you are perceived on the web play a huge role in where you will rank in the search engines. Once you settle into an organic position, engagement from users will determine if you will rise or fall.

How Does The Search Engine Work?

Search engines use bots that crawl the entire web to find and store information. Then they apply multiple algorithms and use mathematical equations to sort their index. When it comes to organic rankings, the search engines compare your website to other websites that are related to the search query.

How Do You Do Search Engine Optimization For A Website?

The days of using tools to do simple on page changes and adding backlinks to obtain rankings are dead. The emphasis has shifted to really making a brand and a website better and implementing the web into everyday business procedures. Conversion rate optimization, pay per click advertising, social media, analytics monitoring and actively engaging with web users is important for your success. Simply put; you need a holistic approach to website management to achieve rankings in a competitive environment. Contact the Santa Cruz SEO team and improve your website rankings.

Contact us to learn about the power of on-page website optimization. Find out how we not only ranked a website on the first page in less than 24 hours but we also received organic search engine traffic to the website that day!

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