Last Updated: November 27th, 2022 by Dan Astriden.

SEO Content Brief Example

The image below is a good SEO content brief example for marketing teams. It covers the primary topic well and is structured in such a manner to please both humans and SEO bots with the right keywords in the content.

The purpose of a content brief is to organize the content structure of a new webpage. A well structured webpage will not only be helpful for the reader but also includes some of the math for Search Engine Optimization (SEO). Specific elements are important for SEO and without doing some math before you create the content, the odds of getting organic traffic is minimal. SEO is super critical for content briefs since organic search doesn’t require any other marketing channels for visibility.

Download SEO content brief template

The following marketing content template can be downloaded and used as a good starting guide for your marketing content team & writer. The important point is to ensure your content briefs are going to match the needs of your target audience and also optimized for the search engine. Find the FREE download of the content brief template.

SEO content brief example template with keywords for marketing teams.

Creation – How to write a content brief

An SEO brief is a document that helps marketing teams with writing content understand what the purpose of the content. A detailed brief should take at least an hour to create. Crafting a content brief template typically uses the following list for writers.

  • Brand voice and tone for the user
  • Target audience
  • Primary keywords
  • Secondary keywords
  • Word count
  • Headings
  • Questions to answer
  • Link targets
  • Title / Meta description
  • Structured outline for writer
  • Complete marketing SEO content brief template

Can blog optimization tool help templates SEO?

There are many SEO tools on the market that can help with SEO optimization, outlines, topics & subtopics. You can use free resource such as Google Trends or use paid tools. The big secret in marketing is none of these work for 100% of all the different calculations that go into the SEO content scores. Our team knows the many different factors that go into on-page relevancy and thus have a huge advantage over marketing teams using SEO tools for keywords & optimization. Get your first marketing content brief from our marketing editors completely FREE while the offer is still valid. Our strategist will find accurate keywords & add the right keywords to rank your assets.

Content Marketing Brief Tips: Focus on High Quality Piece Creation

The content brief template typically includes word count not because it’s a ranking factor but rather the marketing research determines how long the document should be. Word count is simply a suggestion and you should write as much as needed to cover the topic using keywords. Be focused, authoritative & write naturally for the user rather than stuffing keywords. Content copywriters should strive for accuracy & comprehensively cover the topic for the right demographics in the content. The SEO content words are important, but most of the heavy SEO work is done beforehand in the content briefs. Beyond drafts, the piece of content can also be tweaked after the writer launched the article. Content strategy should spend a lot of time on data driven research to understand what the user wants rather than crafting the perfect SEO optimized page. Writers should include what’s important based on the best research and crafting content that will thrive in the long-run and win media. Using a good writer for creating content will win over a writer that is just stuffing SEO words in templates.

  • SEO article brief
  • Product page brief
  • Local SEO optimization brief
  • Creative content piece
  • White paper brief
  • Homepage content piece

Get the Best Free Keyword Content Marketing Strategy Report & SEO Brief Example

As previously mentioned, we have a limited time special offer to get a SEO content brief template that is semantically created with subtopics so you will get organic search. The format of the first draft creates a workflow so each section will have related topics with the right information & intent and formatted for readability. Titles and each heading should bring inspiration but inform and be descriptive with keywords. Listicles, infographics, paragraphs, headers and other visual element or sections are used to keep the user engaged on well researched content. Topics and subtopics bring structure. Editing statistics for consistency and revisions over time keep sites consistent, unique and free of errors. When publishing, citing sources shows expertise of content. A marketing editor knows text copy shouldn’t have excessive length for readers, should add keywords & context for the topic, and should have links to other resources that are relevant and related using keywords & anchors.

The template has SEO content already tuned with keywords so all you have to do is write naturally and blog post should perform well in the search engines. Our keyword process covers many different areas beyond keyword research and the content briefs do full marketing research so the article is helpful for the reader too. Contact our marketing team today to learn more! We offer a professional SEO audit service to recover website ranking loss and can answer the common question is my SEO company doing a good job with our custom report. The marketing team can check your keywords to find missing content opportunities. The marketing team can also check rankings of current keywords and identify keywords that have lost rankings. Contact our content marketing team for SEO keywords report today!

About the Author

Avatar for Dan Astriden

Dan Astriden Web Developer

Hello. I'm a senior web manager located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years. Contact me for a free website audit online and see how I can improve your business.

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