Last Updated: March 10th, 2023.

SEO Content Brief Example

The image below is a good SEO content brief example for marketing teams. Content creation should cover the primary topic well and is structured in such a manner to please both humans and bots with the right keywords in the content.

The purpose of a good content brief is to organize the structure of a new webpage. A well organized webpage will not only be helpful for the reader but also includes some of the math for SEO. Specific elements are important for SEO and without doing some math before you create the content, the odds of getting organic traffic is minimal. SEO is super critical for article briefs since organic search doesn’t require any other marketing channels for visibility.

Download SEO content brief example template

The following brief template can be downloaded and used as a good starting guide for your content team & writer. The important point is to ensure high quality content briefs are going to match the needs of your target audience and also optimized for the search engine. Find the FREE download of a good content brief template.

SEO content brief example template with keywords for marketing teams.

Creation – How to create a content brief

An SEO brief is a document that helps marketing teams with writing content understand the purpose of the content. A detailed article brief should take writers or at least an hour to create after keyword research. Creating content briefs with a SEO content outline typically uses the following list for writers. A topic brief template contains the following.

  • Brand voice and tone for the user
  • Target audience
  • Primary keyword
  • Secondary keywords
  • Word count
  • Headings
  • Questions to answer
  • Link targets
  • Title / Meta description
  • Structured outline for writer
  • Complete marketing SEO content brief template

Can blog optimization tool help templates SEO?

Need a magic content brief generator & see an example template that ranks? There are many SEO tools on the market that can help with optimization, outlines, keyword research, search query volume, topics & subtopics. You can use free resource such as Google Trends or use paid tools. The big secret in marketing is none of these work for 100% of all the different calculations that go into the SEO content scores. Our team knows the many different factors that go into on-page relevancy and thus have a huge advantage over marketing teams using SEO tools for keywords & optimization. Get your first SEO content brief example template from our editors completely FREE while the offer is still valid. Our strategist will find accurate keywords & add the right keywords to rank your assets with our template.

Content Marketing Brief Example: Focus on High Quality Piece Creation

Content brief templates typically includes word count not because it’s a ranking factor but rather the marketing research determines how long the document should be. Word count is simply a suggestion for content creators and the content team should write as much as possible to cover the topic using keywords. Be focused, authoritative & write naturally for the user rather than stuffing keywords. Copywriters should strive for accuracy & comprehensively cover the topic with right demographics. SEO words are important, but most of the heavy SEO work is done beforehand in the content briefs. Beyond drafts, the piece of content can also be tweaked after the writer launched the article. Content strategy should spend a lot of time on data driven research to understand what the user wants rather than crafting the perfect SEO optimized page. Writers should include what’s important based on the best research and crafting articles that will thrive in the long-run and win media. Using a good writer when creating content will win over a writer that is just stuffing SEO word count in content brief templates.

Types of Content Briefs With Google Search Engine Optimization for SERPS

  • Blog post brief template
  • Product page brief
  • Website content brief
  • Social media content brief
  • White paper brief
  • Video briefing template

Get the Best Free Keyword Content Marketing Strategy Report & SEO Brief Example

As previously mentioned, we have a limited time deal to get a SEO content brief example template that is semantically created with subtopics so you will get organic search traffic for specific search query and related queries. The format of the first draft creates a workflow so each section will have related topics with right information & intent and formatted for readability. We go well beyond just including a target keyword and some secondary keywords and focus to satisfy search intent with right brand voice tone. Titles, meta description and each heading should bring inspiration but inform and be descriptive with keywords. Listicles, infographics, paragraphs, headers and other visual element or sections are used to keep the user engaged on well researched article. Topics and subtopics create structure to the content outline. Editing statistics for consistency and revisions over time keep sites consistent, unique and free of errors. When publishing, citing sources shows expertise of content. An editor understands text copy shouldn’t have excessive length for readers, add keywords & context for the topic, and have links to other resources that are relevant and related using keywords & anchors. The template example has this.

Creating A Content Brief Outline With Abstract, Precis & Synopsis

Need a reliable SEO brief for agency? Our content marketing brief template has good SEO focused content already tuned with the target query and other keywords so all you have to do is write naturally and blog post should perform well in the search engines and receive organic traffic. Our keyword process covers many different areas beyond target keyword research and the content outline do full research so the article is helpful for search intent & the reader. Next step is to contact our us today to learn more and for an example template. We offer a professional SEO audit service to recover website ranking loss and can answer the common question is my SEO company doing a good job with our custom analysis. Your team can check your primary keyword to find missing content opportunities for any sample blog post. The team can also check rankings of current keywords and identify keywords that have lost rankings. Contact our team for keywords report today or see our example template!

About the Author

Avatar for Dan Astriden

Dan Astriden Web Developer

Hello. I'm a senior web manager located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years. Contact me for a free website audit online and see how I can improve your business.

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