Last Updated: August 6th, 2022 by Dan Astriden.

SEO Content Brief Example

The image below is a good SEO content brief example. It covers the primary topic well and is structured in such a manner to please both humans and SEO bots.

The purpose of a content brief is to organize the structure of a new webpage. A well structured webpage will not only be helpful for the reader but also includes some of the math for Search Engine Optimization (SEO). Specific elements are important for SEO and without doing some math before you create the content, the odds of getting organic traffic is minimal. SEO is super critical for content briefs since organic search is free and doesn’t require any other marketing channels for visibility.

Download SEO content brief template

The following template can be downloaded and used as a good starting guide for your content team & writer. The important point is to ensure your content briefs are going to match the needs of your target audience and also optimized for the search engine. Find the FREE download of the content brief template.

SEO content brief example template.

Creation – How to write a content brief

An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content. Crafting a content brief template typically uses the following list for writers.

  • Brand voice and tone for the user
  • Target audience
  • Primary keywords
  • Secondary keywords
  • Word count
  • Headings
  • Questions to answer
  • Link targets
  • Title / Meta description
  • Structured outline for writer

Can blog optimization tool help templates SEO?

There are many SEO tools on the market that can help with SEO optimization. Some are free and others are paid. The big secret is none of these work for 100% of all the different calculations that go into the SEO content scores. Our team knows the many different factors that go into on-page relevancy and thus have a huge advantage of people just using SEO tools for optimization. Get your first content brief from us for completely FREE while the offer is still valid.

Content Marketing Brief Tips: Focus on High Quality Creation

The content brief template typically includes word count not because it’s a ranking factor but rather the marketing research determines how long the document should be. Word count is simply a suggestion and should be free to write as much as needed to cover the topic. Also be focused & write naturally for the user. The SEO content words are important, but most of the heavy SEO work is done beforehand in the content briefs. The piece of content can also be tweaked after the writes and done and the article is launched. Content strategy should spend a lot of time on data driven research to understand what the user wants rather than crafting the perfect SEO optimized page. Writers should include what’s important based on the best research and crafting content that will thrive in the long-run. Using a good writer for creating content will win over a writer that is just stuffing SEO words in templates.

Get the Best Free Content Marketing Strategy Report

As previously mentioned, we have a limited time special offer to get a SEO content brief template that will get organic search. The template has SEO content already tuned so all you have to do is write naturally and blog post should perform well in the search engines. Our keyword process covers many different areas beyond keyword research and the content briefs do full market research so the article is helpful for the reader too. Contact our team today to learn more! We offer a professional SEO audit service to recover website ranking loss and can answer the common question is my SEO company doing a good job with our custom report. 

About the Author

Avatar for Dan Astriden

Dan Astriden Web Developer

Hello. I'm a senior web manager located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years. Contact me for a free website audit online and see how I can improve your business.

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