Last Updated: August 20th, 2021 by Dan Astriden.

Modern UX Design Trends ~ Key UX/UI Web Designs

Modern UX & UI web design trends

The web has been around since 1989 and websites have seen significant changes in modern UX design trends as well as technologies used by designers to generate websites have vastly changed since the beginning of the internet.

What is UI?

UI is short for the user interface design and web designers create a layout and design that is used to communicate information with an audience via an information device such as a computer, laptop, smart phone app, or wearable device. It’s absolutely imperative your design has usability & desirability by your customers and not hindering sales.

What is UX?

UX is short for user experience. Micro interactions on landing pages is important for a designer to capture new users interest so elements the web designer creates are extremely important. In web design, it’s imperative for humans to be able to find the information they need and be satisfied with the overall experience they have with a website. The technical side must provide a fast loading website and be free or broken links (404 page not found), broken images, and incorrect coding that hinders the performance of a site. People have zero patience with slow loading pages so designers need to satisfy the user in two seconds or less there is a high probably of bounce rate where the user will leave the website and often times go back to a search engine to perform another search.

Why UX Will Impact Your Online Business

The highest converting traffic found on the web is direct traffic or users from search engines. The search engines used to rely heavily on backlinks (links from other websites going to your website) to determine the quality of your designed website. As the internet evolves, ranking signals have changed and now it’s extremely important to have good user engagement signals and be the best brand matched for query the user types into the search engine. If your designer is not actively monitoring your website via user recordings, monitoring analytics, and continually perform A/B split testing; your brand may be in trouble in the long run. The designer should make changes to product pages after identifying where new users lose interest. Designing the website one time isn’t a good business strategy as the design must work & meet users expectations in order to sell omnichannel.

Responsive Design Optimized for Mobile

Designers know computer monitors come in all shapes and sizes and we can no longer create designs for a 800 x 600 pixel browser window. Responsive design is an approach that makes web pages designed to render well on a variety of devices, windows or screen sizes for better human-computer interaction. This makes the whole design process, testing and ongoing management more challenging which translates into more expense to the owner and more designer time. The designing advantage offers effective communicate with potential customers and the user doesn’t have to be stuck at a desk in an office in order to find information and make buying decisions.

The User Experience

A designer picks the typography (type of font used by designers in different sections of a webpage) and make a substantial impact on the overall design. The actual layout design of content and white space around content is important in supporting user behavior so they can quickly locate what they are seeking and the designed content looks appealing. Designers use of colors is another critical processes to consider in designs and different color schemes used by the designer can make or break the site.

Conclusion

Designers start with UI, prototyping and wire framing which is all needed as well as designers collaborative effort to ensure a pleasing design. Designers know UX is important to get right before the website is even built and UX must also be considered by designers and managed after a launch.

Contact the website design company California to learn more about UX and UI in web design process.

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About the Author

Avatar for Dan Astriden

Dan Astriden Web Developer

Hello. I'm a senior web manager located in the Bay Area, California. I've been managing the web properties of several Silicon Valley tech companies for many years. Contact me for a free website audit online and see how I can improve your business.

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